Guiding Small Businesses to Clarity, Growth, and Results

Every small business starts with a spark—an idea, a passion, a dream to serve. But in the noise of today’s world, that light can flicker. Marketing feels overwhelming. Data seems confusing. Your website doesn’t reflect your heart.

That’s where we come in.

We’re here to help your business glow brighter, reach farther, and grow stronger—with marketing that feels like magic, data that makes sense, and a website that works as hard as you do.

Solutions

BUSINESS SOLUTIONS

How We Illuminate Your Path

Marketing That Works

Stop throwing money at ads that don’t convert. We craft tailored campaigns (social media, SEO, email) to attract your ideal customers—not just vanity metrics.

Consulting Without the Jargon

Overwhelmed by decisions? We simplify strategy, operations, and growth plans so you can move forward with confidence.

Data Science, Decoded

Your numbers tell a story. We uncover the trends, bottlenecks, and opportunities hiding in your data—and turn them into clear next steps.

A Website That Feels Like Home

Your online space should feel as warm and welcoming as your storefront. We build fast, beautiful, and irresistible websites that turn visitors into regulars.

Why Work With Us?

Small business specialists

We speak your language (no corporate fluff).

End-to-end support

From strategy to execution, we’ve got you.

Full Transparency

No locked-in contracts, just results you can measure.

How It Works

Our Path to Your Success

We don’t believe in one-size-fits-all solutions — just a proven way to turn your vision into measurable results. Here’s how we light the way:

1. The Spark: Your Vision, Our Blueprint

We start by listening deeply. In our consultation, we’ll uncover:

What keeps you up at night
Your untapped opportunities
Where you want to be in 6 months

Outcome: A shared roadmap—no jargon, just clarity.

2. The Plan: Your Custom Strategy

Next, we present and discuss with you:

Priority projects (with clear "why"s behind each)
Transparent pricing and timelines
What we recommend (and why)

You’ll feel: Confidence in choosing your next steps.

3. The Magic: Bringing It All to Life

This is where we roll up our sleeves:

Building your website with your customers in mind
Turning data into your competitive edge
Implementing marketing that feels authentic to you

You’ll notice: Problems disappearing as solutions take shape.

4. The Results: Launch & Level Up

We don’t just deliver—we ensure success:

Walk you through every new tool or report
Celebrate wins (and adjust course if needed)
Plan the next phase of growth together

You’ll gain: Momentum that builds on itself.

About

ABOUT

Meet the Minds Behind
A Light in the Dark

Edwin Corgiat, PhD & Sara List, PhD

Life Partners, Business Partners, and
Your Guides to Growth

We didn’t take the traditional path—and neither do you.

With combined expertise in computational genetics, neuroscience, Fortune 200 consulting, and grassroots small business strategy, we bridge the gap between big-data precision and human-centric growth.

Why We're Different

Brains & Heart: Our doctorates (Emory University) trained us to solve complex problems—but working with Atlanta small businesses taught us to listen first, analyze second.
From Corporate to Community: After helping Deloitte and energy giants optimize supply chains and marketing, we realized our real passion: empowering businesses like yours with the same strategic firepower (minus the corporate jargon).
Marketing That Understands People: We blend psychology, consumer behavior, and advanced data science to attract customers who feel your value—not just see it.

Why This Matters for You

We’ve walked both sides:
🔬 The science side: Building algorithms, decoding data, and engineering solutions
🛠️ The solutions side: Hand-coding websites, revamping local shops’ SEO, and helping nonprofits stretch every dollar

The result? A rare mix of technical rigor and real-world hustle—all focused on your growth.

Key Strengths

Translators of Complexity: We make data, web, and marketing feel simple
Small Business Advocates: We’ve seen what works (and what doesn’t) at your scale
Partners for the Long Haul: Just like our 10+ year relationship, we commit to your success

We believe small businesses are the soul of communities. Let’s protect that—and help yours thrive.